Fairway Credit partners with hundreds of golf clubs to attract and retain members, improve cash flow, reduce administrative burden and empower managers to do what they do best, run great courses – but don’t just take our word for it, writes Roger Brown, business manager, Fairway Credit.
With financial planning for 2022 well underway for UK golf clubs it has been good to look back on the past year and speak with our new golf club partners and learn how they found it to work with us.
What we offer
Fairway Credit’s payment services allow golf club members to spread the cost of their membership over convenient monthly payments rather than having to pay in one lump sum, making membership a more affordable purchase for many.
An increasing number of golf clubs looking to increase membership are seeing the benefits of outsourcing the collection of member payments. Not only do members want options on how to pay, golf clubs also need additional members, so a credit facility is a solid option that benefits everyone. It also avoids putting the club in danger of undertaking FCA-regulated lending activity, a risk that passes to the lender in an outsourcing model.
With golf vying for the attention of the general public among other popular outdoor pursuits, the ability of members to pay monthly and their budget is of paramount importance to the growth and sustainability of the industry.
Providing a monthly repayment option not only helps your members, but also helps the club itself with Fairway Credit providing full membership fees up front, directly to the club, and then we handle the refunds. With the ability to receive full year dues in advance, this makes it easier for clubs to budget for expenses and set up plans for the club and its estate as needed.
But don’t take our word for it, here’s what our partners are saying …
“[I’ve heard] good reviews from other platform users… ”
One hurdle to overcome, raised by some of the golf club managers we spoke to regarding using a fundraising solution, was getting current members to embrace this new payment method.
The vast majority who set up a payment system with us, however, find that members adapt to this new payment option, see the benefits and could not be happier! Using a strong funding mechanism to cover the costs of lifestyle choices is becoming the norm, so why not in golf?
“… [members] were happy to be able to separate [payment costs] over 12 months… much easier to set up than if the system were still in-house.
It was comments like this directly from golf club managers that led us to a net promoter score of +52 from our 2021 golf club manager survey.
So, with the ever-changing landscape of the golf industry and the UK economy as a whole, now is the perfect time to offer members a compliant payment solution and a guaranteed revenue stream for your club.
Be part of the Fairway Credit family
Fairway Credit has worked with golf clubs in the UK and Ireland for over 25 years, helping golfers enjoy the benefits of a monthly membership payment while giving clubs the satisfaction of knowing that the administration of their memberships is expertly managed and income generation is sustained.
Help is at your fingertips
Our team of experts are always on hand, offering support to clubs who sign up for Fairway Credit and to get you up and running quickly – from introducing the digital payment system to your staff and members, to getting started. completion of the credit application process.
“… satisfied with the system, how it works and how easy it is for members to use.” “
With one in four golf clubs in the UK using Fairway Credit, we know we can add value for you and your club. Why not speak to a member of our team to see what we can do for you and your members – you can call us on 0344 736 9818