Llandudno group helps children warm up this winter


A SOCIAL company in Llandudno is helping keep Conwy’s children warm this Christmas with its latest campaign.

“Coats4Kids Conwy” is the latest initiative planned by Ally Elouise of “Prom Ally CIC,” a non-profit organization that offers free prom dress loans to students who might not otherwise be able to afford them.

Having seen some of them make their way to the elementary school where she worked without coats during the winter, Ally helped distribute the coats donated by residents to schools, charities and more in the area.

She said: “I used to work at a local elementary school, and there were a lot of children who came over Christmas time without coats.

“We just thought, well, we’re sitting here with no proms or anything, so we campaigned and started collecting the coats. We have received around 100 to date.

“People donate it to our stores, and we’ve been in touch with all the local schools, charities and food banks; we have a recommendation form so if anyone needs help with a coat they just need to fill out this form and we can get them one.

“The form just asks how tall and how old they have kids, things like that.”

People can get in touch by donating coats to the Prom Ally base at 23 Madoc Street, Llandudno (open 10 a.m. to 4 p.m. Tuesday through Saturday), or by sending an email to: [email protected]

Alternatively, for those who cannot visit Prom Ally’s boutique during its opening hours, Ally added that Mostyn Champneys Retail Park’s Wilko store has also stated that it would be happy to accept donations of coats (open 9 a.m. to 6 p.m. everyday except Sunday: 10 a.m. to 4 p.m.).

Ally is also in the process of raising money to pay the £ 9,000 rent needed to keep Prom Ally at its current base.

A GoFundMe page has been set up (www.gofundme.com/f/help-us-keep-the-prom-ally-shop-open) which has currently raised over £ 2,500.

Ally herself also participated in a recent fundraiser to support the cause, finishing Conwy’s half-marathon in a ball gown last weekend.

Ally after completing Conwy’s Half Marathon. Photo: Ally Elouise

She added, “It was so hard; I almost gave up and called my dad to pick me up after the Great Orme portion!

“But I kept going and got it 45 minutes faster than my planned time – I did it in 2 hours 41 minutes and I collected a lot for Prom Ally!”


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