Southwark-based technology platform firm Landmrk has received a loan of £ 225,000 from the Greater London Investment Fund via the FSE group.
The funding will create 15 new jobs within the company over the next three years while maintaining the investment in expanding the existing platform, which is critical for the company as it grows. adapts to the “new normal stage” of operation in an impacted COVID-19 world.
Founded in 2017 by Seth Jackson as a spin-off from his digital advertising agency, Strange Thoughts Ltd, Landmrk empowers brands to run promotional campaigns by building smartphone web apps to engage their audiences.
The platform builds the campaign by placing digital content experiences at physical locations on a map in the real world. These promotions engage a brand’s followers, inspiring them to find and unlock the experience by going there.
During the COVID-19 era, the Landmrk platform was changed to allow subscribers to unlock digital experiences in their own homes, keeping travel to a minimum.
Seth Jackson, Founder and CEO of Landmrk, commented: “With the loan received from GLIF through The FSE Group, we will be able to continue to research options and develop the application software to provide the best experience for brands and subscribers. in these difficult times. . Over the next three years, the funding will help us expand our team by hiring 15 new employees to support development and achieve our growth plans.
Maggie Rodriguez-Piza, CEO of Funding London, adds: “Seth and his team have shown resilience and determination to adapt their business to succeed in the recent extremely difficult conditions. We are delighted that the GLIF loan enables the expansion of the Landmrk team and fuels its growth strategy. As we step out of travel restrictions, Landmrk is well positioned to strengthen itself. “